Why we exist.

Everyone knows that building businesses is hard, we’ve all heard it before. But until you experience the life altering journey, you don’t quite understand the depth’s to which that statement is true.

Joel Atkinson

Founder & Director at Gro.

Gro was born out of frustration, the kind that builds over years when you’re working hard to grow a business and wondering why real consistent growth is so difficult to find.

I’ve been there. I spent seven years building a Fashion ecom business from scratch, bootstrapping through every messy growth phase: inconsistent sales, marketing that didn’t stick, too much noise, and no practical help that actually worked. The advice was either too vague, too expensive, or far removed from the reality of being a hands-on founder trying to make progress today.

And the truth is, we could have grown much faster if the right support had been available.

So I built what I wish I’d had at the start, a growth system made specifically for product-based founders who want to leave their jobs and build a business that actually pays them.

Gro is not a course, a mastermind, or a business coach. It is a real-time support system that combines proven growth training, strategic one-to-one sessions, and daily expert advice.

All of it comes with a simple promise: if your business doesn’t grow, we’ll give you your money back.

We only teach what we’ve done ourselves. We don’t recommend anything we haven’t tested. And we stay on top of trends so that the founders we support are always ahead of the curve.

Our mission is clear: to help product-based founders move from scattered sales to sustainable growth, even before they are ready to outsource. And when they are ready, we connect them to a trusted network of expert partners to scale faster.

Gro exists to make business growth feel practical, achievable, and fair without the guesswork, false promises, or financial risk.

At Gro, we are not just supporting small businesses; we are shaping the future of people’s lives.

Why choose Gro?

Survival Rate Doubles With Mentorship


Only 35% of startups without mentorship survive.

With mentorship? That number jumps to 70%.

It’s not about being smarter, it’s about getting the right help at the right time.

Startups with Mentors Raise More Money


Startups with mentors are over 7x more likely to raise funding than those without.

That means expert support doesn’t just speed up growth, it opens doors.

93% of Successful Businesses Credit Mentorship

A massive 93% of founders say mentorship was critical to their success.

Behind nearly every great business is someone who showed them how to grow the right way.

EXPLODE YOUR GROWTH