The first year of building an ecommerce brand is the most exciting and the most dangerous. You’re full of ideas, energy and motivation. You’ve either launched or you’re getting close. But you’re also making decisions

You’re about to launch your ecommerce brand, but here’s the truth no one tells you: If you don’t have buyers ready before launch day, you’ll end up launching to silence. It doesn’t matter how great

If you’re building an ecommerce brand with little or no marketing budget, you might feel stuck. You’ve probably been told to run Meta ads, hire influencers or work with agencies. But what happens if you’ve

You’ve done it. People are finally visiting your website. You’re running ads, you’ve got organic traffic trickling in, maybe even a few influencers gave you a shoutout. You open your analytics, see hundreds (or thousands)

If you’re trying to grow your ecommerce brand but have no idea where to start with marketing, you’re not alone. Most founders jump between channels based on what they see online, one minute it’s TikTok,

You don’t need thousands in the bank to start a successful ecommerce brand. That’s not a motivational quote. It’s a fact. Some of the most iconic ecommerce businesses in the world — from Gymshark to

If you’re a product-based founder trying to build a real business around your idea, this blog is for you. We know what it’s like to be in your position. You’ve got the ambition. You’ve got

Most ecommerce businesses fail not because the product was bad, but because the founder never spoke to the right people. They skipped the most important early step: Customer Discovery. At Gro, we’ve worked with over

If you’re running an ecommerce business and struggling to scale, chances are you’ve missed one of the most valuable tools available: your customer journey. Most early-stage founders focus heavily on their product, ads or website