If you’re a product-based founder trying to build a real business around your idea, this blog is for you. We know what it’s like to be in your position. You’ve got the ambition. You’ve got

Most ecommerce businesses fail not because the product was bad, but because the founder never spoke to the right people. They skipped the most important early step: Customer Discovery. At Gro, we’ve worked with over

If you’re running an ecommerce business and struggling to scale, chances are you’ve missed one of the most valuable tools available: your customer journey. Most early-stage founders focus heavily on their product, ads or website

Most ecommerce founders hit a growth wall because they’re spending time and money targeting the wrong people. The truth is, no matter how great your product is, if you’re speaking to the wrong audience, your

Most people who try to build an ecommerce business start with one question: What product should I sell? And that’s exactly why most ecommerce businesses fail. If you’ve ever wasted hours scrolling through Amazon bestsellers

As a founder, choosing the right marketing channel can mean the difference between a business that grows steadily and one that constantly struggles to attract customers. If you’re building an ecommerce brand, you already know

Innovation isn’t just a buzzword; it’s a crucial factor in the success and long-term sustainability of any small business. While innovation is often associated with groundbreaking technologies or game-changing products, it can also take the

Why Most Startups Fail and How You Can Avoid It   Starting a business is exciting, but the reality is that many startups fail within the first few years. Understanding why startups fail is the

In the fast-paced world of startups, productivity is key. With limited time, resources, and personnel, startups must leverage every tool at their disposal to maximise efficiency. Thankfully, a wide variety of software solutions are available